Greta Stefanel
A nature- and folklore-inspired art shop, redesigned around clear product categories and a direct checkout path for single-item purchases.
Greta Stefanel sells handmade, nature-inspired pieces across five very different categories — accessories, interior prints, wooden pins, holographic stickers, art prints. Browsing needed to make that range easy to scan at a glance, and buying a single art print shouldn't require the same multi-step basket flow as a multi-item order.
I redesigned the homepage around a bold, image-led Categories grid — each of the five categories gets a full-bleed photo with its name overlaid, so the range of what's sold is legible in one scroll. On product pages, I added a direct PayPal buy option next to 'Add to basket', so a customer buying one print can check out without detouring through the basket at all. Built in WordPress with WooCommerce.
The categories grid and direct-checkout option are live on gretastefanel.com today, shortening the path from a single product page straight to payment.