Case study

Dwa Kolory

A mobile-first redesign for a Ukrainian heritage concept store, built to carry its Instagram-driven traffic straight into an easy shop.

Client
Dwa Kolory
Role
UX/UI Web Designer (Freelance)
Year
2024
Tools
Webflow
Dwa Kolory mobile homepage with a wheat field hero photo above the start of a stacked category row.
The challenge

Dwa Kolory sells handmade goods, crochet, embroidery, jewelry, candles, rooted in Ukrainian heritage, and most of its discovery happens on Instagram. Visitors were arriving from a feed built entirely around product photography, on their phones, so the shop needed to match that experience instead of forcing them onto a desktop-first layout.

The process

I rebuilt the site in Webflow with a mobile-first layout: a simple category grid (accessories, clothing, jewelry, candles) up front, each category represented by the same kind of strong product photography the brand already uses on Instagram, and a short path from a product photo to checkout.

Dwa Kolory mobile accessories category page, showing crochet keychains one per row: a pumpkin, out of stock, at the top.
Dwa Kolory mobile product page for a crochet pumpkin keychain, marked out of stock, with expandable description and details sections below.
On desktop

The site is built mobile-first since that's how Dwa Kolory's traffic actually arrives from Instagram, but it holds up on a larger screen too: the stacked mobile category list becomes a proper grid, and the same product page gets more breathing room.

Dwa Kolory desktop homepage with a wheat field hero photo and a category row for accessories, candles, and clothes.
Dwa Kolory desktop accessories category grid of crochet keychains, including a pumpkin, sunflower, bird, and cat, each with its price.
Dwa Kolory desktop product page for a crochet pumpkin keychain, priced at €10 and marked out of stock.
Dwa Kolory desktop candles category page, showing two stone-carved candles priced at €70 each.
The result

The redesigned store is live at dwakoloryua.com, carrying Dwa Kolory's Instagram-first product photography into a shop that works the way its actual traffic arrives: on mobile.