Case study

IPE Systeme

A WordPress site for a patented water-saving system, turning a technical sustainability product into a clear, credible lead-generation experience.

Client
IPE Systeme
Role
UX/UI Web Designer (Freelance)
Year
2023
Tools
WordPress, Elementor, Astra
IPE Systeme homepage on a laptop mockup, with the headline 'Juntos, somos más sostenibles' over an aerial river landscape photo and a call to request a free water audit.
The challenge

IPE Systeme's patented water-injection system cuts a building's water and energy consumption, backed by real international recognition: a Silver Medal at Switzerland's International Exhibition of Inventions, a 2022 LABGRADE nomination in Italy, among others. But the technology itself is hard to explain simply. The site needed to build trust fast and turn visits into requests for a free water audit, without burying visitors in technical detail.

The process

I structured the site around four clear stops: home, about (the company's 15-year history and its real accolades), services (the installation broken into three concrete steps: reception & analysis, water study, installation), and contact, built in WordPress with Elementor and the Astra theme, with the 'free water audit' request form kept one click away on every page. As part of my process, I regularly audit the accessibility of the projects I work on. For IPE Systeme, I ran a WCAG 2.1 AA review using axe-core and backed it up with manual keyboard testing, since automated tools alone miss a lot. I found an inconsistent heading hierarchy, invisible focus indicators, and a contact form with no persistent labels. The homepage's semantic structure has already been fixed. Visible focus and form labels are still in progress. To me, accessibility isn't something you check off once. It's part of the ongoing review cycle for any digital product.

IPE Systeme's three-step methodology section: reception and analysis, water study, and system installation.
IPE Systeme introduction section describing the patented water-injection system's savings, next to a forest lake photo and icons for implementation, consultancy, and monitoring.
The result

The site is IPE Systeme's live digital presence, presenting its patented system and real international awards through a simple structure built around a single conversion goal: getting visitors to request their water audit.