Sonia Guzman

Experience

1. Since March 2025

   UX/UI Web Designer · novosafe

   Figma · Framer · Illustrator

   B2B security platform for multi-location businesses. Designed the company's brand identity from zero, its first website in Framer, and the MVP of the security dashboard app, originally built for individual customers. After the pivot to B2B: ongoing redesign of the app experience in Figma for chain retailers and energy-facility operators, plus a direct-to-consumer Shopify store explored as a parallel sales channel.

2. Feb 2024 – Dec 2024

   UX/UI Web Designer · arbo

   Figma · Tailwind CSS · Anima

   AI-powered materials platform connecting construction professionals with timber suppliers. Designed the client's guided request flow and, on the specialist side, the request and order management tools built around Avi, the AI that extracts and scores confidence on bills of materials (BOM) from building plans. Built a scalable design system with Tailwind CSS and Anima for consistent, faster implementation in React.

3. 2024

   Checkout redesign · greta stefanel

   WordPress · WooCommerce

   Redesigned gretastefanel.com, a nature and folklore-inspired art shop, around a bold Categories grid for its five product lines and a direct PayPal checkout next to 'Add to basket', shortening the path from a single product page straight to payment.

4. 2023

   Sustainable water management platform · IPE systeme

   WordPress · Elementor · Astra

   WordPress site for a patented water-saving system with real international recognition (Silver Medal, Switzerland's International Exhibition of Inventions; 2022 LABGRADE nomination, Italy). Structured around a single conversion goal, requesting a free water audit, and backed by a WCAG 2.1 AA accessibility audit (axe-core plus manual keyboard testing).

5. 2024

   E-commerce redesign · dwa kolory

   Webflow

   Mobile-first Webflow rebuild for a Ukrainian heritage concept store, carrying its Instagram-driven product photography into a simple category grid and a short path from product photo to checkout.

6. 2017 – 2021

   Brand identity & channel management · Nikita Ventures GmbH

   Photoshop · After Effects · YouTube · Excel

   Designed the W// logo and colour system for wocomo, an international YouTube network, so a single brand could hold a wide range of subjects, from documentaries to travel to music, as one recognisable family instead of splintering into a different identity per channel. Ran the content side of several of its channels day to day: writing titles and descriptions, building thumbnails, deciding publishing schedules, and managing copyright, particularly for music content. Retitling and relaunching videos to match their real audience took individual videos to 27 million, 12.6 million, and 8.4 million views.

Education

1. 2024

   UX/UI Design Bootcamp

   Ironhack Berlin

2. 2021–2023

   Master in Motion Design

   Design School of Barcelona

3. 2015–2017

   Higher Technician in Post-Production

   Centrum Comenius Valencia

4. 2011–2015

   Media Communication

   University of Valencia

Skills & languages